Adidas has provided an outdoor experience center for people in Changchun. Consumers are able to experience a series of amusing challenges over there. What is more; the outdoor expansion activity was developed by Adidas.
In order to allow people in Changchun to experience outdoor activities, the opening scene was changed into the outdoor experience center of Adidas after the opening ceremony. A series of funny challenges, such as outdoor rock climbing and bouldering and waterproof performance experience were supplied by the experience center for consumers. Adidas's outdoor commemorative gifts can be obtained by consumers who are able to complete the whole journey. It was said by Mr. Colin Currie who was the Chinese region of Adidas Group's managing director that they felt very excited because the Adidas '2012 light and fearless' sport in sports market of China's core regions by us.We firmly believe that the outdoor expansion activity in China this time will greatly promote our "2015 strategy". Our primary strategy in the development of Chinese market is to create and enhance Adidas brand. In this way, Adidas brand can infinitely close to consumers. Adidas has been working on supplying leading products and equipments for outdoor athletes and amateurs around the world. It will help them challenge the outdoor extreme sports. In addition, they also can experience the "total devotion" sports spirit, and constantly challenge and beyond themselves.Since September 15, Adidas outdoor specialty stores also will enter some cities, such as Shenyang, Changchun, Hangzhou and Xi'an. Moreover, Adidas will promote tours of road shows in Shuang Yashan, Changchun, Harbin, Shijiazhuang, Tianjin, Wuxi and other six cities. It will make local consumers experience Adidas Terex's "light and fearless" on the scene. Speaking of the music golden boy called Justin Bieber, he has become one of the hottest superstars in the European and American pop music circle now. He knows everything, no matter it comes to the creation of songs and lyrics, drumming, dancing, and playing the piano and other aspects. In addition, the most significant thing can be seen is that he is handsome in his appearance.But what we will talk with you next is the cooperation issue between him and Adidas NEO. Justin Bieber has been signed as the spokesman all over the world, and this was announced by the official officially on the basis of the latest news. The contract is not going to be ended until 2014. In order to celebrate this unforgettable historical moment, Adidas NEO also specially launched the customized version of golden shoes for Justin Bieber. And Adidas NEO also launched a competition activity called "Find My Gold Shoes". We heard that this shoe style not only can be obtained with a chance by winners, but also can stand a chance to meet Justin Bieber face-to-face with no distance in the meantime. If you are interested in it, you can go to the official Face book of Adidas NEO to see details.